![Oxfam International Womens Day leaflet](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1800,800,900,800/0-0-0/6c905f35-cd53-4b66-b10e-04deb459660f/1/1/LauraYates_OxfamIWD_Leaflet.jpg?fjkss=exp=2037581329~hmac=d671195473b7d1f90ed264bc4d8367f2428a3464bf2fe958787bad622afea701)
A fundraising campaign to encourage women to get together with friends for Oxfam, celebrate International Women's Day and raise money for women worldwide.
Starting from the concept of "togetherness", I created split images of women across the world in the same situations to use in posters, magazine and train advertising, leaflets, direct mail and host's party packs.
Copywriting Ben Beaumont
![Oxfam International Womens Day](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1340,620,900,620/0-0-0/4c96986f-a0c7-4aa7-9eb1-d1a57f8d842e/1/1/LYates_Oxfam_International_Womens_Day2.jpg?fjkss=exp=2037581329~hmac=81f5231b6380cb8be85f805bf2a35c73067b9a2091fc8a3989c73e0950ed0fac)
![Oxfam International Womens Day](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1340,620,900,620/0-0-0/14f7a520-a3c3-471f-8577-8db58b061304/1/1/LYates_Oxfam_International_Womens_Day1.jpg?fjkss=exp=2037581329~hmac=81f5231b6380cb8be85f805bf2a35c73067b9a2091fc8a3989c73e0950ed0fac)
![Oxfam International Womens Day](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1340,620,900,620/0-0-0/8e124c9b-b6b2-4ddc-a850-bce9dd6693e0/1/1/LYates_Oxfam_International_Womens_Day3.jpg?fjkss=exp=2037581329~hmac=81f5231b6380cb8be85f805bf2a35c73067b9a2091fc8a3989c73e0950ed0fac)
![Oxfam International Womens Day host's pack](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1800,1200,900,1200/0-0-0/dee51246-6a70-4594-b883-a121fa1b70e8/1/1/LauraYates_OxfamIWD_pack.jpg?fjkss=exp=2037581329~hmac=516b969c07d4c03ebfc20bedb847addf811f29effff2fc7355353cf70ffb2015)
![Oxfam International Womens Day host's pack](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1800,800,900,800/0-0-0/05b26e27-a05b-404e-a061-b541982c87a2/1/1/LauraYates_OxfamIWD_pack_opening.jpg?fjkss=exp=2037581329~hmac=d671195473b7d1f90ed264bc4d8367f2428a3464bf2fe958787bad622afea701)
![Oxfam International Womens Day host's pack introduction](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1800,800,900,800/0-0-0/3238fe08-41b3-4b71-aa7c-bc336bb89715/1/1/LauraYates_OxfamIWD_pack_opening_spread.jpg?fjkss=exp=2037581329~hmac=d671195473b7d1f90ed264bc4d8367f2428a3464bf2fe958787bad622afea701)
![Oxfam International Womens Day bunting starter kit](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1800,800,900,800/0-0-0/b882682a-beb3-4019-b219-0c1711f4925c/1/1/LauraYates_OxfamIWD_pack_bunting.jpg?fjkss=exp=2037581329~hmac=d671195473b7d1f90ed264bc4d8367f2428a3464bf2fe958787bad622afea701)
![Oxfam International Womens Day thank you card](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1800,1200,900,1200/0-0-0/6089eb78-1e65-42ef-b80d-cd4570492e2b/1/1/LauraYates_OxfamIWD_thankyou_card.jpg?fjkss=exp=2037581329~hmac=516b969c07d4c03ebfc20bedb847addf811f29effff2fc7355353cf70ffb2015)
A thank you card sent to every host, letterpress printed in Oxford by Richard Lawrence
![Oxfam International Womens Day](https://format.creatorcdn.com/7f2c47a8-1a2d-41e1-9379-f30eea1647e2/0/0/0/0,0,1340,1005,900,1005/0-0-0/1d3d7012-1013-41bd-8884-cf32bff37ea4/1/1/LYates_IWD_Thankyou_card.jpg?fjkss=exp=2037581329~hmac=d390d59132c5e2ec950d7645b40bedaa89e2c5268a3446a51b6e4c47d68370eb)